AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps in Australia Q4 2022 Performance
Discover the performance trends of the top 5 beauty retail apps in Australia during Q4 2022, including weekly downloads and active user metrics.
The performance of the top 5 beauty retail applications in Australia during the fourth quarter of 2022 shows varied trends in downloads and active users. Here’s a closer look at the data:
Sephora - Beauty Shopping saw its weekly downloads fluctuate throughout the quarter, starting at 5K in late September and peaking at around 8.9K in early November. Active users for Sephora showed a steady increase, starting from 21.2K and reaching a peak of 26.4K in early November before stabilizing around 25.2K by the end of December.
MECCA - Beauty Shopping experienced a strong start with 9.1K downloads in late September, but downloads saw a dip mid-quarter, bottoming out at 4.4K in late October. However, by the end of December, downloads surged back to 8.8K. Active users for MECCA consistently increased throughout the quarter, starting at 37.7K and finishing the year strong at 45.1K.
Adore Beauty | Shop Beauty Now had a relatively stable download pattern, beginning with 3.4K in late September and fluctuating between 2.4K and 4.2K throughout the quarter. The highest download count was 4.2K in early November, and the quarter ended with 3.1K downloads in late December.
LOOKFANTASTIC: Beauty & Makeup had a modest download performance, starting at 166 in late September and peaking at 698 in late November. Active user figures for LOOKFANTASTIC started at 1.3K and saw minor fluctuations throughout the quarter, ending at 1.3K in late December as well.
Lastly, Nykaa Fashion - Shopping App maintained a consistent download rate, starting at 237 in late September and peaking at 352 in early December before tapering off to 222 by the end of December. Active users for Nykaa Fashion showed steady growth, beginning at 995 and reaching 1.3K by early December, then stabilizing around 1.2K towards the end of December.
These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance trends of the leading beauty retail apps in Australia for Q4 2022. For more detailed insights, visit Sensor Tower.
